We live in a world of creativity. That’s a fact. If people weren’t creative, there wouldn’t be so many inventions, crazy billionaires and advancement. Without creativity, there might have been none of those things. The creativity of human spirit is one of those things that runs the world. It’s a constant process of creating something new, improving existing things or changing them in an innovative way. So if this world really is just one big steam machine running on fumes of creativity, how come so many of us have such trouble to be creative? And how come even if many of us are creative, we are still not successful?
While success means more things for other people, in this post, I will focus on success which is defined by its marketability. Yes, I still think people with happy families are successful in their own way. But about that next time.
Being creative in a productive way
It’s really easy to be creative. Sometimes all you need is just a piece of paper and your imagination. But that’s the catch; the paper you use to be creative has to be able to show some value after you finish with whatever project you`re working on. The value part has to be recogniseable by other people as well; perhaps people who would find something they need in your project and are willing to pay you for your time spent on this endeavour. Of course, you can`t always predict what’s profitable and what’s not, but you should be able to answer the question if it would be of any use to you? Is it something people might be potentially interested in? If yes, you are on your first step towards success.
To be productive means that you are creative with a certain aim in your mind; you create for a purpose. People often say that children are the most creative people on this earth. That’s true. But it’s up to us, adults, to focus that creativity into something meaningful. The best way to achieve this is to set an aim, or a goal, if you will. Something to achieve and be persistent about. And there’s another catch; you can only be persistent in something you trully like doing. If you don’t have passion, or your creativity goes into something you don’t really care about, then you knock on the wrong door.
So the second step towards success is to find something you can be productive at. This activity has to have potential value for other people as well and you have to be able to combine pleasant with useful.
Turning creativity into success
Let’s say you put your creativity into something valuable. You can see the potential of it all, but it seems people don’t see it. Well, most of the time this is because you have to show others you are worth their while. You have to network. Meet new people. All the time. Let the world know you are there. And let it know you are there with a purpose and for a reason! Don’t be ashamed of yourself or your creativity. There is 8 billion people on this planet. You certainly have enough fish in the sea, you just need a proper fishing technique to catch some of them. And what’s the best fishing rod?
One word: Uniqueness. And that’s the last catch; how are you supposed to be unique when there are so many people you have to compete with? So many talents that are perhaps better than you, so many new ideas overflowing in this world. Although it might be true that there are others like you, nobody has the same experience as you; nobody had that unique creative idea you had exactly the same way you did. That’s the power of uniqueness. While simple ideas at the beginning stay the same, there is an unique approach everyone can add to it later on. A unique added value, if you want to call it that way. So start with a simple idea many others had before and think how to add some unique value of your experience to it. That’s the way, at least according to me.
But being successful is not only about one unique idea and some added value. It is a constant process of thinking in a new, creative ways, about perhaps the same, or similar problem. Think about this; by early 2000’s we had ICQ to socialise. But somebody came with a better use of the internet for this purpose; added some functionality and said:
“Why couldn’t it be all at one place- music, photos, opinions, that all shareable in just few moments.”
And that’s how contemporary social networks work and were brought to the light of today’s world. It’s always easy when someone else thought of it before. Simply put, it’s easy to imitate. But imitating isn’t the same as taking an older idea and put some glance into it, with some more added value and some new features. Your idea doesn`t have to be brand new, it just has to bring something new to the world.
This is, of course a constant process. Your success can be profitable only up to the point when someone else comes and think of something better. So in the end, you have to be the first one to be out there. Always.